Cody Lambert

Narrated by actor Luke Perry, (who played Lane Frost in the 1994 movie "8 Seconds"), 
the video gives you the inside look at a bull rider's dedication, training, life on the road,  
life at home,  family, faith,  the blood, sweat and grit not seen to the audience and fans 
the few seconds the cowboy is in the arena. It also views others involved in bull riding, 
the stock contractor, bull fighters, barrel men, sports medicine and ministries.

"Cowboy Up-Inside The Extreme World Of Bull Riding"  begins with a quote from 
PRCA and PBR Bull Rider Cody Lambert, the traveling partner of Lane Frost
and Tuff Hedeman, and now the  vice president of the PBR:

"If you don't like doing it more than anything else, 
there is nothing more stupid or foolish you can do than ride bulls." 

From there it goes beyond just the thrills and wrecks of most  bull riding videos
and shows the viewer what it takes, mentally and physically, to participate 
in the only sport where the athlete could die every time he competes. 

"This is the ultimate film on bull riding and is great for those who know the sport, 
and better yet, for those who don't," says producer David Wittkower. "It caters to both." 

Cowboy Up traces the evolution of bull riding from a rural amusement to the 
fastest growing sport in America today. 

It examines all aspects of bull riding, like the bull fighters, barrel men, stock contractors and the sports medicine team. 
"I don't think people really understand what happens to a rider when he's injured and taken away," notes Wittkower. 
"People don't realize what it's like driving from event to event, hotel to hotel, thousands of miles a year. 
What it's like for the wives and children while their husbands and fathers are gone  for weeks or months at a time 
and how they dread answering the phone."

Producer-director Wittkower criss-crossed the country, logging almost 100,000  miles, to film events and interview past and 
present legends of bull riding like Tuff Hedeman, Cody Lambert, Jerome Davis, Cody Custer, Michael Gaffney, Mike White 
and Adriano Morales, just to name a few. 
It also features bullfighters and barrel men like Rob Smets, Allen Nelson, Joe Baumgarter and Flint Rasmussen. 
Other interviewees include  stock contractor John Growney, who takes the viewers into an unprecedented tour behind the chutes 
to look at celebrated bulls of the rodeo and the fierce kind of animal it takes to be in rodeo.  
Dr. Tandy Freeman, M.D. gave Wittkower unprecedented access into the operating room as he discussed 
the extremely high rate of injury in the sport. 
Poignant conversations with the wives like Stacey Custer, Hannah White and Tiffany Davis and children really bring home 
the lethal dangers of the sport and the emotional toll on family. 

A touching segment tributes legendary bull rider, Lane Frost, with exclusive interviews with his remarkable parents, 
Clyde and Elsie Frost. Also Lane's traveling partners Tuff Hedeman and Cody Lambert recall memories of their friend.