THE WAIT IS OVER!
Tough Draw, Lane Frost Brand, and Out of Order Studios are excited to announce that LANE: Life | Legend | Legacy documentary is available to you via video on demand.
Tough Draw, Lane Frost Brand, and Out of Order Studios are excited to announce that LANE: Life | Legend | Legacy documentary is available to you via video on demand.
The Lane Frost Brand is completely family owned and operated. Every single product is designed and shipped from our hometown, Atoka, Oklahoma. We thank you for supporting our family and hope you're inspired, like us, by Lane's legacy and champion mindset.
SHIRTS
HOODIES
KIDS
ACCESSORIES
Decals
Lane was an American cowboy and champion professional bull rider who won the 1987 PRCA World Bull Riding Championship and also had a tragic accident at Cheyenne Frontier Days in 1989 which led to his death. A movie called 8 seconds was made about his life and achievements that lead up to his tragic accident. Now his legacy lives on through The Lane Frost Brand run by his family.
8 Seconds is a 1994 American biographical drama film directed by John G. Avildsen.
Its title refers to the length of time a bull rider is required to stay on for a ride to be scored.